RTD Modules and ortb2 - W3
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RTD Modules and ortb2

BrowserEnrichment

RTD modules 1 call data providers 2 for audience and content segments 3, then merge results into ortb2 4site.content.data, user.data. Each HTTP call adds latency the browser pays, gated by auctionDelay. waitForIt per module forces the auction to block on that provider. Unlike 11, enrichment costs the user's page-load time.

FIELD NOTES

  • auctionDelay always waits the full timer even if data arrives early
  • device.sua -- Chrome only
  • 75+ RTD modules exist but >3 stacks latency past auctionDelay

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