Host-read ($25-40 CPM, 62% of podcast revenue) sells direct 1 — no imp.bidfloor. Floors only price the programmatic remnant 2 at $5-15 via PBS 4. durfloors[] can tier durations but no SSP runs it; flat CPM only 37
FIELD NOTES
- Host-read = 62% of podcast revenue; all direct, zero floor exposure
- Under 10 PBS adapters declare audio; thin bid density weakens floors
- 90%+ completion makes skipRate A/B moot — too few skips for signal