Flat imp.bidfloor prices every slot the same — but first position is worth 1.3-1.8x mid-pod 1. mincpmpersec 2 scales by duration: $0.50/sec means 15s floors at $7.50, 60s at $30. Pre-2.6 bidders ignore it — they only see flat imp.bidfloor; SSAI must pre-bake per-slot floors 21.
FIELD NOTES
- PBS has no slotinpod floor dim — SSAI must pre-bake per-slot floors
- Open-market CTV averages ~$5-6 CPM, not the $25+ in headlines
- device.make is free text — "Brand X" vs "Brand X, Inc." breaks floors