Measurement Rides the Creative - M6

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Measurement Rides the Creative

MobileMeasurement

The SDK signals OM support via api:7 1; demand partners embed verification scripts in the creative 3. On-device, the rendering SDK injects omsdk.js 5 Verification scripts fire viewability events to the vendor 6

FIELD NOTES

Android adds api:7 to bid requests 16 even if OM SDK never activated
PUC path 17: GMA owns OM session, not Prebid -- omidpn mismatch
If app skips Omid.activate(), every impression renders unmeasured

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