Unlike 9, creative roundtrips via cache. SDK requests PBS 1, which fans out via OpenRTB 2. Winning bid cached by UUID 3. SDK sets KVs on GMA SDK 4, which requests GAM 5. GAM returns PUC 6 — a thin creative that fetches the cached payload 7. stored_request = config-only bidder management. See 41
FIELD NOTES
- PUC renders in a WebView — fetches creative from Prebid Cache by UUID
- stored_request = bidder config on PBS
- GMA SDK serves both GAM and AdMob